What to change in your Website and Business for the Coronavirus crisis?
When we started the year 2020, did anyone of us predict that this new decade will begin in this way? That a new pandemic will make us practice social distancing and force us to stay in homes for days? But that is happening because uncertainties are a part of our lives. Businesses and shops are shutting down their physical stores to check the spread of COVID-19.
What measures have you taken to minimize the impact on your business? To inform your customers and employees about the current situation and future plans? You can take the help of the following points and update to everyone concerned:
Updating the changes to your business
Every business is experiencing more or less the same kind of changes: limited or no inventory, reduced working hours or closed shop, less or no employees coming to work, and other such problems. In all such cases, do the following things:
Sending emails: Create a mail, detailing about the situation at your business and locality to your email list. Also, write how you are going to counter the problems and work in this crisis time. Mail to your customers, distributors, suppliers, partners, and everyone else connected to your business. Don’t stop at one mail, update them at an interval of few days regularly.
Updating website and social profiles: If you have a website, you can display a short message on the “above the fold” area of your homepage conveying the current status of your business with a banner. E.g. the changed timings, the rules to follow, or the complete stoppage of work. You can also include a subscription box for customers to sign up for updates.
If you have social media profiles, do the same changes there too, with a post and promote it for maximum visibility. Update your GMB (Google My Business) profile, also convey any subsequent new changes with another post.
Show your efforts to keep everyone safe: Your customers and employees are naturally concerned about their health. Inform the cleaning, social distancing, and other steps you are taking to protect them from the Coronavirus; you can do this by putting up another message on your website/Social media pages.
Take part in help and relief activities for society: This is a good time to do your bit for society and earn some good karma. You can distribute some of your food products to the poor and needy. You can contribute monetarily to relief funds. If you already sell any necessities like gloves, masks, medicines, etc. you can stock more and give them to those who require it.
Probing new ways to keep your business going
Nobody knows exactly how long the coronavirus crisis is going to last. It is always better to prepare for the worst-case scenario and plan accordingly.
Gift cards: In this crisis time, people will prioritize buying essential commodities, thus, start giving gift cards to your customers (with some discount) which they can use after the crisis is over. Promote them heavily and keep the cash coming in.
Online selling: Can you sell your products or services online? If yes, focus on it exclusively if you already have one. Convert your website into an e-commerce one or build one if you don’t have any. You can also provide the gift-wrapping option to send presents and make someone’s day.
Subscription option: This will be a good way to serve your regular customers while adhering to social distancing. Regular home delivery of your products will ensure your customers don’t run out of them and also stay connected with your business. Figure out other ways to do it like postal or courier services if you fall short of employees.
Selling the necessities: If you already sell some essential products, prioritize them. If you have a manufacturing factory, ponder the possibilities of producing the essential products, or medical requirements.
Look for monetary assistance to keep up the cash flow. Analyze the various loan options, esp. the low-interest loans of Small Business Administration. Stay in touch with other small businesses in your industry and locality to share resources, ideas, and the latest updates on the situation.