What are the Business benefits of IGTV – the new tool of Instagram?
Among the many options available for promoting your business on social media, there was one addition in June 2018 – the IGTV, which is Instagram’s TV. It is a standalone app separate from Instagram, but the IGTV videos can also be viewed in your usual Instagram. The videos in IGTV are vertical, full screen and long-form with a duration between 15 seconds to 10 minutes.
If you are famous enough/verified, the video duration will go up to 60 mins for you. IGTV has opened up a new way for marketing on Instagram. So let’s see what could be the gains of IGTV for you:
- Increasing Social Media Reach:
If you consider that there are over 800 million active users on Instagram, the potential to reach so many people via IGTV cannot be ignored. It can also become a great tool to increase more followers on your Instagram page.
- Early bird gets the worm:
IGTV is new and raw; people are flocking to get a feel of it. See how far YouTube has come from its initial days. If IGTV goes the same way – which mostly it looks like, according to the initial reactions to it – you will not want to regret later. Right now there are less videos being made on IGTV as compared to future estimates, which means more chances of more views for your business videos; and more time to get popular on it.
- It is cheap and affordable:
The fact that the video format on IGTV is vertical, is a positive encouragement for even the amateur video creators to be creative with their video making. There is no need of any heavy equipment or editing. There are many free apps giving many different editing options to you.
- Less competition:
Since IGTV is comparatively new than other video platforms, there are less businesses vying for people’s attention. That gives you more probability to succeed here, marketing your business with videos. With time, the competition will increase and the viewer attention will spread. So now is the time for your business to make an impression and gain customers.
- Chance for more engagement:
Video is more effective in educating the audience about your business. It is also in the forefront for audience engagement and boosting conversions. Since, there is no time limit of a few seconds, you get to be more creative in your efforts to make a quality, creative and engaging video. The more likes, comments and shares you receive, the better it will be for the business.
- You can add links in the Videos:
Making awesome videos, everyone does that; and if you are here on IGTV, then not to do just that, but also to promote your business. So here’s an incentive just for you. IGTV has the provision to even add links in the videos. So you can now link your website or a specific link of your business related to that video. It is a great creative and innovative way to bring customers to your website and do business isn’t it?
IGTV can be called as the good combination of Instagram and YouTube and another way of doing Social Media Marketing. Early birds can gain a good advantage over the years and now still time is there for you.