Decoding the connection of Social Media and your Website
Having a website to promote your business was a very good thing before because now it has become a minimum necessary thing. Today, it is also imperative to have social media handles of your business. The basic reason being that your audience and potential customers themselves have to come to your website whereas, on social media, you go towards them for your business promotion. I am sure among the above two tasks, the 2nd one is easier to do, which is why the 2nd line of this article.
But that’s not all, having these two working together seamlessly will benefit you more. Let’s unravel the link between these two here:
- Giving links of each other
When you setup the social media page of your business, do give the website link of your business where it will be visible first on the home page. Likewise, include the social buttons on your website home page of those social media where your business is present. Preferable positions are on the top or on the right side of the page; even the bottom side would do. Another good option would be to integrate social proof to your website. Your website visitors will trust that more and that will help in website conversions and sales.
- Social sharing integration
It will benefit you more when you include social share buttons on your website wherever content is put, especially on each blog that comes up. They help increase the reach of the content and also improve the user experience. Another way is to show your social media posts or feed directly on your website, but do it only when they are regularly updated.
- Give social login
If your customers need to have an account on your website, then a highly preferable option is to allow them to login via their social accounts rather than having to give an email ID and a password. Because that’s what people prefer and will increase the registration conversions and retentions. The process is simple, quick, easy and your customers also don’t need to remember any new password. You too get to collect their social data which helps you give them a personalized experience.
- Synchronizing the updates
It is also important to ensure that whatever you post in one place, it is also updated in another place. For e.g. if you want to make an announcement about a 3rd update to your product and if you do it on your Facebook page first, then sooner than later, also announce it on your website and other social pages. Because your customers who will go to your website or any other social page for confirmation after seeing the announcement on the Facebook page and find only the 2nd update will get a negative feeling and confusion about your business.
- Don’t overdo anything
Too much of anything is always bad for anyone, even for your business. It is not at all advisable to show so many social links, buttons scattered on your website. Keep all the social connections on your website only wherever it is necessary, where you think the matter is shareable.
Business marketing and promotion on social media have become as mainstream as having a website for your business. Hence, it is crucial to do it simultaneously and harmoniously on both the platforms to get the maximum benefit, growth, and progress for your business.