Check Out These 11 Reasons Why Your Website Needs To Be Mobile Friendly
If you are glued to your smartphone for most of the time, you are like the majority of Americans. Mobile usage has come a long way from the days of just calling and SMS. People today find it so convenient to surf the web, access social media, and do online shopping on their mobiles than the desktops.
In fact, by the end of 2016, mobile Internet usage overtook that of the PCs. It became 51.2% for mobiles and 48.7% for desktops. That 51.2% is and will continue to increase in the future. Hence, it becomes important for businesses to make their website mobile friendly and responsive; because there are many more reasons besides the one above.
- It is becoming a standard practice:
With each passing day, more and more websites are becoming mobile-friendly. Mobile optimization has become forthright and accessible to everyone because of the responsive web design. Gradually, both, the website owners and customers are realizing the importance of mobile responsive websites.
- People everywhere use mobile devices:
This is one big advantage of mobile devices over the desktops. You can’t take your computers with you everywhere and you don’t stay at home for the whole day. That is why a smartphone is now evolved and equipped to do so many tasks. It is easy, fast and time-saving.
- Google is prioritizing mobile-friendly websites:
Google changed its algorithm in 2015 and now gives preference in search results to websites that are mobile responsive over those that are not. Google wishes to create a positive experience for users while surfing and they also have started to penalize websites that are not mobile friendly.
- You will make more customers and make them happier:
It will be easy for anyone performing a mobile search to reach your website. A mobile-friendly website opens up a whole new base of customers. It loads faster and gives an amazing experience to the customers. Happy customers will come back again and tell others too.
- It helps you build credibility and reputation:
Experiencing a mobile responsive website will make your business credible in the eyes of customers, influences and clients. It will also enhance your reputation, both, offline and online. Reputation is everything and no one will risk giving a bad experience to people.
- It is cost effective:
Before the beginning of Responsive Website Design (RWD), developers made different source codes for PC, mobile and other platform for their websites. Hence, the costs were high for different platforms. But, RWD has made a single & consistent source code and structure possible for all platforms as it can change according to every screen size, thereby reducing costs considerably.
- Social media increases mobile visitors:
A majority of social media usage of people happens on mobile devices. It is obvious that if any user comes across the URL or any specific landing page of your website, it will open in the mobile browser itself. Hence it is imperative to give a top-class website experience to people.
- Competitive advantage:
Although, the number of mobile responsive websites is increasing; they are still not in the majority. Making your website mobile friendly will give a competitive edge over your rivals as most of them might not be having one.
- A Mobile responsive website increases sales:
Web based e-commerce is going just fine. But purchases on mobile devices is increasing at a good rate. The ratio of people buying stuff via mobiles is also higher than those via computers. Mobile is convenient as it has no waiting time, little load time and helps with last minute or impulse buys.
- Your website will function well and look great on any device:
Having a Responsive Web Design for your website will make it look great on any device. It will adapt and render to look optimistically perfect for any device and screen size. This feature will also be useful for the next few decades because your website will still look great on any new device or screen size of the future.
- Your business will be seen as relevant and modern:
If your business offerings are unique, useful and valuable for the people, whether they are products or services, you might still not become successful enough if you don’t have a responsive mobile website. People may get frustrated with a bad browsing experience on mobiles and instead seek solace in your competitors.
The fast-evolving digital landscape is pushing aside those websites that are not adapting to this change. Even people themselves have started to demand the best website experience on mobiles. It will only help you in the growth and success of your business and those without a mobile-friendly website will have to fall in line sooner than later or get relegated to failure.