Branding done right for the Small Businesses
It is a taxing and strenuous task for almost every business, but if they want to succeed and grow, it is an unavoidable burden. ‘Branding’ when done right, can set a business on the path of progress. Many businesses have shut shop or have spent enormous amounts of money on Branding because they did it wrong at first.
Well, it is possible to do business branding in the first attempt correctly if you are in sync with the mission and vision of the business, get the right ideas, go through the following points and execute everything properly:
- Determining the Target Audience
For Branding your business, this step should always come first. Because only after this step, you will be in prime position to do the next steps in branding. Ascertain that your product or service is intended to which section of the society.
Are they cartoon loving kids? Music addict teens? Football following adults? Make some audience profiles, write their demographics and determine who could be the most likely target audience of your business.
- Be clear with Brand’s Personality
ter figuring out the target audience, it will become easier to finalize a brand personality towards which they will be inclined the most. Any other section of audience liking your brand will be a bonus. You should know what will move and attract your audience as that will help in constructing a winning brand personality.
- Know your Unique Selling Point
You should know what is special about your business. What are you offering in your products or services that is entirely different from your competitors? What is the unique thing about your business that will make people stop in their tracks and notice you? Are you creative? Conservative? Do you strictly follow ethics & morals? Find the Unique Selling Point (USP) of your business as it will also help in the following points.
- Naming your business
This is a very important part of your branding because comparatively, changing the other aspects of branding will not do that much damage how much the name will do. Thoughtfully come up with a name that will be easy to remember, unique, yet simple and also good for SEO & Google. Some businesses are also named after a person, either the founder or any other elder. In the end, it is up to you to get creative and name your business.
- Conceive a Catchy Slogan
A Slogan or motto is something which helps people to relate with the brand and name easily; it differentiates different brands from each other. Craft a slogan that won’t be too long yet it will be memorable. It should be in sync with what your business stands for. Sometimes a slogan itself reminds people of everything related to the brand and business.
- Choose the right colors
Businesses shouldn’t think that this aspect of branding is trivial or can be overlooked. Different colors are associated with different emotions subconsciously by people. You can use this as an opportunity to innately impress the potential customers of your business.
Study the various colors, what do they stand for, what type of color is preferred for a business, etc. Then proceed to select the perfect ones for your business. It can be either only one, two or a maximum of three colors. More than that would be too much unless required.
- Maintain the correct Tone of Voice (TOV)
A consistent Tone of Voice is recommended for any business. It should gel well with the business brand and personality as it will be used in the emailers, social media, advertisements, phone chats, etc. A funny TOV doesn’t suit a bank just like how a corporate and serious TOV doesn’t suit a kids’ toys maker. Determine a suitable TOV as it will greatly impact how the public sees your brand.
- Have a fascinating Logo
The logo of any company is its trademarked identity. It is the first thing your potential customers will see and the adage, ‘The first impression is always the last impression’ holds true here. You can make the logo for your business if you are good at it or else it is suggested to take the help of professional logo designers. They have all the right tools and expertise to make a perfect logo. Nowadays even logo making software has evolved to professional levels.
- Be Socially Active
Having social media handles for your business has become a must in today’s world. Don’t just jump on all the Social Media though, as they serve a different purpose. For e.g. Twitter is best for instant news sharing, Instagram is best for visual brands and so on.
Among all of them, Facebook is the universal one where your business should have a presence. Besides that, be on not more than two social media which will suit your brand. Ensure you are regularly posting and being active on all your social media with the determined TOV.
- Online Listings
Potential customers should know about your presence and listings help in that, especially for those who reside around your business location. Listings allow them to easily find and reach your business location. The NAP (Name, Address, Phone number) information should be consistent across all websites and directories. You can list your business manually but it is recommended to use a capable tool like Review360 to do all the required duties of listing for you.
Your brand identity is the difference between being seen by people as a professional, reliable, and awesome business or just another average wannabe who can’t be trusted enough to do business with. It can literally determine how much revenue your business will generate. Thus, branding is highly recommended for your business and can be nailed in the first time when done right.