The proliferation of the Internet in the last few decades has opened up new ways for businesses to market themselves. Besides offline local marketing, businesses now also do online local marketing by listing their business on various sites like Google My Business (GMB).
The SSL (Secure Sockets Layer) certificates have been in use for more than two decades. For most of that time, less than half of the world’s websites were secured by these certificates. Majority of them were those sites where sensitive financial transactions took place and user information was stored, esp. the e-commerce websites.
Almost all of the Hosting providers make an offering of two Operating Systems to host the websites on – Windows & Linux; and majority of the customers, especially the new ones, don’t know which one to select. In many circles of hosting, it is a heated debate regarding which OS is better than other.
If there is any branch of Digital Marketing that gives quick results while being cheap, it is PPC advertising. But it is more than a ‘set and forget’ kind of operation. To keep on giving successful results and drive conversions, PPC accounts need to be always optimized for performance and ROI. Thus, it becomes necessary for every company to conduct PPC audits on a regular basis.
‘Local pack’ is the 3-pack SERP feature which is shaped like a map, shows places related to the search term as the results plus a 3 point list of businesses with their NAP (Name, Address, Phone number) data. It is usually the first thing that potential customers see when they type in any search query for a specific area, of course after the paid search ads.
If you are glued to your smartphone for most of the time, you are like the majority of Americans. Mobile usage has come a long way from the days of just calling and SMS. People today find it so convenient to surf the web, access social media, and do online shopping on their mobiles than the desktops.
Whenever a customer searches for your business on the web, they get the Name, Address, Phone number (NAP) and some other information in the results. They expect all that information to be accurate and assume the search results as true. If any of the information is wrong, it will affect the purchasing process of the customer; consequently, they will distrust and avoid the business in the future. A concrete reason for any information being wrong can be Bad Location Data.
Every business starts from scratch with the ambition to become big. They launch a website to promote and expand their business. In the beginning, their website is simple & require fewer resources; so for the hosting needs, most of them opt for the Shared hosting plan. Although some also may opt for the VPS hosting plan, if their budget permits.
Online Advertising for businesses has become imperative in this highly competitive world. Companies are using many ways of Digital Marketing in order to get the undue attention of customers and compete with the rivals formidably. The advertising forms that give quick results and success are being favored by businesses; for e.g. PPC advertising.
It is not easy for small businesses with a website to grow and make a name for themselves, especially if they are having rivals who are already established and are big in operations and reach. The landscape of consumer demands and online marketing is ever changing. But, even in today’s world of increasing social media influence, one thing still remains important – blogging.
