It’s been just about a decade of time since the internet on mobiles became common and affordable to the masses. Gradually the usage grew as the rates of using it dropped. By the middle of 2015, Google inferred that in 10 key countries, Google search on mobiles has increased considerably; and by the end of 2016, several studies concluded that the overall internet usage on mobile devices outgre
It is a taxing and strenuous task for almost every business, but if they want to succeed and grow, it is an unavoidable burden. ‘Branding’ when done right, can set a business on the path of progress. Many businesses have shut shop or have spent e
Whenever a new business begins, whether it is offering a service or product, almost in every case it is not intended for everyone. There is always a specific audience for whom the product/service is the most suitable; this can be called as a ‘Target Market’. To achieve success and profits, every business should know their target market. Without it, there is no point in even starting a business.
Paid ads are a good way to promote your business online even for a local business. But they can be either super expensive with negligible or no ROI or they can prove to be super beneficial. The biggest platform for Paid ads is undoubtedly Google AdWords. With over 90% of the Internet covered by Google, you can never go wrong with it.
There’s no such technology invented as of yet that can predict the future. Not even we humans can clearly foretell what will happen next. Our best bet currently, is to have a contingency plan for every possible situation; and that applies to our business, our website as well.
The proverb, ‘Change is the only Constant’ is true in almost every aspect of life. ‘Almost’ because there can be exceptions too. If we take the example of marketing on the Internet, for about 10-15 years ago, there was no good alternative to the ever reliable electronic mail.
Life today has become comparatively easier than before for the differently abled in the world. They are getting separate and special access at public places and in transport, thanks to the governments and local bodies. But the virtual space hasn’t adapted that much for these people.
The proliferation of the Internet in the last few decades has opened up new ways for businesses to market themselves. Besides offline local marketing, businesses now also do online local marketing by listing their business on various sites like Google My Business (GMB).
The SSL (Secure Sockets Layer) certificates have been in use for more than two decades. For most of that time, less than half of the world’s websites were secured by these certificates. Majority of them were those sites where sensitive financial transactions took place and user information was stored, esp. the e-commerce websites.
Almost all of the Hosting providers make an offering of two Operating Systems to host the websites on – Windows & Linux; and majority of the customers, especially the new ones, don’t know which one to select. In many circles of hosting, it is a heated debate regarding which OS is better than other.
