A Bad Sign for your Business: Bad Location Data
Whenever a customer searches for your business on the web, they get the Name, Address, Phone number (NAP) and some other information in the results. They expect all that information to be accurate and assume the search results as true. If any of the information is wrong, it will affect the purchasing process of the customer; consequently, they will distrust and avoid the business in the future. A concrete reason for any information being wrong can be Bad Location Data.
So how does Bad Location Data happens?
When any business changes their address, location or even name, it spells disaster for the NAP information of the business across the whole web. Search engines use many sources for information to list businesses. Still, plenty of old and wrong data remain unchanged even after you move. Bad Location Data also happens because of missing or inaccurate listings, presence of duplicates across directories, missing web URL, etc.
Any type of discrepancy in the Business name, address and phone number (NAP) can be a bad sign for their online visibility. If the business has strong rivals, it will further affect their search rankings.
How is your business affected by this?
The proverb, ‘Time is Money’ literally applies everywhere. If the store hours of your business on the search engine results are wrong and if people end up at your store when it’s closed, they will seriously not like it. People will leave your business for some rival just because of Bad timing.
Having consistent business information across the web is an indicator of quality which is considered by the search engines when they provide the search results to the people. If your business information is inconsistent, different on different sites, the search engine will not think your business is worth ranking because they are unable to trust even one of the different information, and hence, will not display it.
It has become harder for businesses to get the top spot in the SERPs because Google has reduced the local snack pack. Thus, it becomes important to find and get rid of duplicates, optimize and make consistent, the existing listings for a better business ranking on the SERPs.
A majority of people search for a business at home to confirm its location before heading out in that direction. Managing the location data is becoming very important for the businesses because mobile search is growing with each passing year.
When people lose their way of direction towards the business location (because of incorrect NAP data) or find the listing of a business at a wrong location, it becomes another reason for them to not trust the business again. It is so obvious that to increase the number of people visiting the business store location, the listing must be consistent and accurate across the internet.
What are the solutions?
Firstly, you should identify as to where exactly you are getting Bad Location Data. You can do that manually, which would be a time-consuming task. A better solution is Domainz Guru, who are here to help you with a useful offering which not only saves time but is also effective. Try the specialized location intelligence tool of Review 360 and manage your listings smartly.