8 Tips You can use to survive Website Downtime
What things you can wish should never happen when it comes to your business website? Most owners will certainly point out to one dreadful calamity – Website Downtime. A business website lets you connect with people worldwide and can get you customers from any corner of the world. Hence, it should be up and running for all 24 hours of the day.
But that won’t happen all the time as there will be days when some or the other issue will force the site to go offline. This is one of the biggest challenges any business owner can face. What will you do at such a crucial time? You can try out the following options in your solution plan.
Have a contingency plan ready
Prevention is always better than cure; but if it is not possible to prevent something, the best way to go forward is to plan for it. Be ready with options and steps for managing communication and recovering your website. Make a simple but effective plan, write it down so you will find it easily when needed. All this will reduce your stress during downtime and make your time fruitful.
Keep calm and find out the root problems
You are required to think clearly and analytically at such times, so avoid panicking. There can be many reasons for the website crash, you are certainly not one of them. Right away start your investigation to find out whether the problem lies at your end or at the end of the web host; so that you will know which steps to take next.
Contact your Web host
Whether you find out the cause of the downtime or not, you should call and inform your web host about the problem. The technicians there are more equipped to diagnose the issue and solve it at the earliest, something which you need. There is no point in trying to fix the problem all by yourself.
Inform your customers
Your business is much more than a website, it should keep going even without it. Besides the activities in your physical store, you also, hopefully, be having a good social media presence. It is your duty to notify your customers about the website issue so that no one faces any hassle when accessing it. It will also prevent any rumors from spreading and giving your business a bad name.
Be ready for a big downtime
Downtime can be as small as a few minutes to as big as even weeks. If the latter becomes a reality, you should find other ways to promote your business online! Esp. if your website was an e-commerce one. One best option in such a case is social media. Take full advantage of your social media handles to sell your products/services, you can also promote your products on others social media with some fee. You can sell your products on other e-commerce sites like Amazon.
Use the website rebooting option
Web hosts provide tools with which you can reboot your website. It happens mostly in the dedicated hosting and also in virtual hosting options. You can reload a previous version of your website online even with any external tool. Check if you’ve got this option and use it.
Assess the losses
There are always losses in a website downtime and that depends on the amount of time it was down, your sales dependency on it, and how big a business you are. Calculate your approximate losses so you know how much to recover and plan accordingly.
Divert to other aspects of your business
It is not possible and not good to only focus on recovering your website during the downtime. There are plenty of things you need to attend for your business like documentation, market research, maybe look to change your host, documentation, etc. Use this time to do things which you normally couldn’t.
No business owner can prevent their website from going down. But you can successfully come out of this enduring time if you are ready with proper steps. You should also choose a web host who has got a high uptime record and has excellent customer service. This helps in quick and hassle-free recovery of your website.