7 Steps to Increase Traffic to your Website
Your business website is the face of your company. It works 24/7, answers query and even makes sales but of what use is your website if it’s not attracting traffic? There are more than 100 billion websites in this world, so yeah, the competition is pretty huge. That is not your major concern though, for you don’t have to worry about attracting all the internet users. You need to focus on getting the traffic relevant to your niche.
A website is driven as well as indicate your business growth. Here are a few steps that would help you to increase traffic to your website.
1. Concentrate on On-page SEO
If you think that SEO is no longer useful to get you traffic, think again. On-page SEO optimizes your webpage to get you a higher ranking on search engines. Keep your content of high quality and updated. New and updated material is like a fresh fish in the sea for search engines. This will get you a higher ranking which in turn will get you relevant traffic. Make the most out of image alt text and add new links and creatives to your website.
Paid search advertising, social media advertising, display advertising are excellent ways for you to promote your brand. Advertising your product on these platforms will only help you to reach out to your target audience. Try to use high intent keywords and plan your paid search advertising strategies. Every paid search advertising has its pros and cons, so if you’re looking to convert your visitors into your customers, select your strategy wisely.
3. Get social
Get on every social media and interact with your audience there. Social media platforms help you understand your potential clients and their requirements. Promote your content on social media, and there is a massive amount of visitors probably looking for you. Image-heavy social sites are new in, so presenting what you have there will help you get a good amount of traction from there.
4. Focus on long-tail keywords
Short-tail keywords are searched more often, sure; but long-tail keywords give you a better chance of getting a higher ranking. Long-tail keywords get you a better chance at getting rankings even for queries and answers which means more traffic.
5. Email marketing
Keep your existing visitors and customers aware of all the updates that you put-up. Do not bombard them with email. Receiving an email now and then can get very annoying and you can be reported spam which is not good for your business. So, avoid too many emails. I’m not asking you to stop sending emails but an email or two every once in a while when you release something new should do the trick. This way you won’t lose your existing customers and would gain more traffic because everybody would talk about your brand.
6. Guest blog
Yep, guest blogs are still a thing. Guest blogging on other sites would help you get new readers and hence, further traffic. People from that specific site would want to know more about you and therefore, would visit your website. This way you will receive more traffic.
Guest blogs, however, are a two-way thing. Allow other sites to guest blog on your website/page. This way their regular readers would want to know more about your brand. So, guest blogging is a highly recommended for it has more pros for you than it has cons.
6. Interact online
Engage with your audience. Acknowledge their comments and reply. Comment on other posts in a sincere way so that more people know what are you all about? Be active not only on your site but also social media platforms and forums. Be in interactive groups and websites of the same niche. Be moderate and don’t include links to your website in any comments. Know that the more you engage with your community, the more exposure and visits you will get.
7. Study your analytics
Check your website analytics regularly. It will help you understand the number of click you get and the strategies that are working and the ones that need improvement. Analytics help you to understand the quality of your content so that you get a clear perspective.
There are so many steps that you could follow to get traffic to your website. Gaining a vast fan-base does not happen quickly, it takes hard work and quality performance along with dedication. Now that we’ve told you about the ways to get your visitors, get going and wait for your results. Implement a mix of everything, and you shall get your desired results.