4 Useful tips to streamline your Business Blogging
The day-to-day work life for any company is so hectic that managing every task becomes almost impossible. This is especially true for new businesses and those who are growing at a considerable rate. Handling multiple clients and their multiple projects is cumbersome even if you have multiple teams managing multiple projects and multiple tasks in them.
In the midst of all this, marketing of your own business takes a backseat. Though it is natural and happen almost to every business, it is such an eventuality that shouldn’t see the light of the day. You should remember that the more you market your own business, the more business you will get.
One trick is to think of your business as a client and work accordingly. That way, you get to strategize about the whole marketing aspect of your business as you do for your clients. Even a simple thing like blogging can effectively work wonders for your marketing efforts. Here’s how you can achieve that:
Allocating appropriate duties
You surely must be having proper processes in place for doing the work of your clients. You can use them for the blogging of your own company or develop anything similar. Clearly demarcate the roles of different tasks for different people. Some of the different parts of blogging can be:
Management of the complete content calendar.
Inviting guest contributors and corresponding with them, which may also include any clients.
Design-oriented tasks like finding stock images, editing and doing photoshop according to the blog topic, for social media, etc.
Proofreading, editing and publishing the final content.
Promoting the published content on social media, etc.
It is not compulsory to keep one person for one task, in fact, more than one is always welcome, so that if one is busy for any client, another will take over the duties; or if a person is skilled at handling more than one task, let them do it. In the end, the process should not face any hindrances whatsoever.
Keeping everything together for tracking
Knowing and keeping tasks together makes it easier for you to keep track of all the activities and status of the blogging process. To help achieve that, break down each step and track them in one place. You should easily see all the upcoming blogs, their exact status, how much of it is left, and who is responsible for what, etc.
You can take help of various online tools or software that will manage your blogging projects minutely. If you are using any such tool to manage the work of your clients, it is recommended to use that as your team will already be familiar with it.
Group similar tasks together
In this method, you will be able to club similar tasks together rather than doing all of them randomly. This will enable faster work, avoid multitasking and you will be able to specifically focus on certain projects. When similar tasks are done together, the efficiency increases and thus, the output. Some of the tasks that can be grouped are:
You can design graphic creatives for multiple blogs at the same time rather than after intervals. Decide on the duration, either for a week, month or for any custom period of your convenience.
Prepare the promotion strategy and content at once for several blogs instead of doing one by one every time. Various social media allow you to inherently schedule the promotional posts or you can use external tools for the same. This also includes individual emailing and email newsletters.
Instead of sending occasional and random invites for guest bloggers, you can send them all at once for the week or the whole month.
Keep blog meetings frequently
It is important to take stock of the ongoing work, to update your content strategy according to the trend or competitor actions, etc. Keep regular meetings with the complete blogging team even if it tends to happen once a month.
One set frequency is not compulsory, sometimes you can meet up even thrice in a week depending on the requirement. You can discuss points like planning new content, performance review, progress review, whether the blogs are helping the business grow, any new tips or tech to implement, etc.
The key, here, is to treat your own business as a client. That way you will get serious about the tasks at hand and eliminate any casual behavior. Once all the steps, system and plans are ready and working, blogging will become an amazing marketing tool for your business, helping in the growth.