13 Graphic Design Trends that will rule 2020
The dawn of a new decade often signals new approaches and fresh ideas in all the fields of life. Graphic design is a field full of creativity and is ever evolving; naturally, trends will constantly change here. Designers of today will be defining a new era of graphics helped by advanced technology and some never before seen creativity. Companies will try to be unique and stay ahead of the competition in their promotions. Have a look at these graphic design trends that will start to characterize this new decade.
Multiple Illustrations: The one big advantage that illustrations have is that they cannot be copied exactly as they are. Illustrations have been around in different types for quite a few years. You will see more of them this year in simplified, abstract, isometric, imaginative & dreamy illustration styles.
Shiny metals: Adding metallic materials and colors have been a known trend for increasing brand identity esp. for products. To focus more on the metallic surfaces and effects, designers minimize other elements of the design. Although designers mostly use gold as their preferred color, they also use shiny surfaces of other colors over matte surfaces for this effect.
Dystopian aesthetics: Dystopia is emerging like never before. It is finding a voice in every medium thanks to shows like “Black Mirror.” In 2020, designers will bring these futuristic worldly creations gone wrong in their graphics. Expect more of mechanized typography, cold color schemes, organic matter with tech, and glitch art techniques.
Flowing lines & shapes: Along with the muted color palettes and abstract illustrations, designers have also embraced flowing shapes and lines in their creations. Flowing shapes & lines feel more natural, authentic, down to earth, and creative, thus designers get more scope to show their creativity.
Unique typography: The trend of typography is going to flourish this year as designers will experiment with different typography styles esp. maxi typography, and include those in their designs. Geometric shapes, flowers, etc will be present in the various artistic typographies to draw attention. Heavy fonts will be used more on almost every design size for products, some of which may also go beyond the design.
Color gradients: Gradients have been a big trend for the past two years and will continue to do so this year too! All thanks to designers finding new and creative ways to use color gradients in their designs. They can be used as the main focal points, or just another element to elevate the graphics, or to add depth to complex illustrations.
Super thin geometry: Geometric lines are fundamental elements of graphic design expressing the nature and form of an object. Designers will use geometric and curvy lines to make some never-before-seen shapes that will feel ethereal and transient. Ultra thin geometry can be perfected only with the help of computer software; maybe hence it is more popular in the industrial & tech fields.
3D realism: Increase in software capabilities and advancements in modern technologies have fueled the growth of 3D depth & realism. It existed prominently in 2019 and will become mainstream this year. Designers will also combine it with other graphic trends.
Masking of text & image: In this technique, a good amount of image is left hidden helping it achieve a minimalist and mysterious look. This style has been around for quite some time but still looks modern. Expect different variations of masking text & image this year.
Street art: Designers don’t think this style suits only the streets, thanks to its retro appeal, you will find street art in the graphics of 2020 more than before. It has become easy for new people to learn this style along with graffiti. It lets the designers free up their creativity and experiment with some innovations.
Muted color palettes: Muted colors are the ones whose edge has been taken off by the introduction of black or white color in them. Brands are looking to differentiate themselves from others by using bold colors. Being the opposite of vivid colors, muted colors will become prominent in 2020 as they work flawlessly with neutral colors.
Too much minimalism: Minimalist designs have emerged on the scene in the last few years because of its power to showcase a simpler and straightforward presentation to the people. Minimalism has invaded almost every segment from digital to printing. This year, it will also be ultra minimalist more of warm, cozy, and friendlier.
Device specific designing: Brands and designers will be more conscious about designing exclusively for different devices. It makes sense because today there exists myriad variations of screen sizes and aspect ratios that have made it difficult for one design to fit in all of them.
The year 2020 is going to be jaw-dropping and super diverse for the world of graphics. You may as well brace yourself for disparate elements to come together to create some never before seen visuals. This is just a prediction for the times to come, what will actually happen, will depend on the designers and where their creativity will take them.