10 Alternatives to Google AdWords for a Local Business
Paid ads are a good way to promote your business online even for a local business. But they can be either super expensive with negligible or no ROI or they can prove to be super beneficial. The biggest platform for Paid ads is undoubtedly Google AdWords. With over 90% of the Internet covered by Google, you can never go wrong with it.
It is simple, easy and straightforward to use. But Google AdWords is not only the one in this domain. There are quite a few others equally capable of giving the required promotion for your business:
It is one of the best and biggest ‘professional network’ in the world. The paid ad platform of LinkedIn has a specific targeting method to search people by job title, seniority, profession, etc. You can create target groups by various demographics, make multiple ads, and measure the performance of the ads throughout the campaign.
Facebook has over 2 billion user base and over 1 billion unique monthly active users. This stat is enough for anyone to consider it for their advertising. Facebook also has a targeted advertising method with which you can create and showcase ads that will reach any demographic perfectly. You can select your target audience based on location, age, gender, likes, etc.
It is a click-friendly and affordable advertising way for a local business. It is also very easy to use and great to increase website traffic. Although the content must be of top quality whether it is videos, images, tutorials, infographics, written text, etc. because, in the end, great content will pull leads irrespective of the ads platform.
Pinterest is new to the ads scene. It lets businesses to promote pins with up to 150 keywords. It works on a PPC model and enables promoted pins to have CTAs in their descriptions, after following a couple of rules. It also allows softer CTAs for the images. Majority of Pinterest users are females, hence plan the ad campaigns accordingly.
You can buy Ad space in a traditional way across the web. You can select the placement of the ad, choose ad spaces which will suit your needs, incorporate creative work of your choice, and also test your campaigns beforehand to gauge the best one.
It is the biggest video search and watch site in the world with more than 1 billion unique users. There are four advertising types offered by YouTube:
TrueView: Short ads which can be played during or before the video. Viewers can skip them after 5 seconds.
Display ads: They appear throughout the site in the form of banners.
In Video ads: These ads play at the edges along with the video and cannot be closed by the viewer. Though they fade away gradually after some time.
Non Skippable ads: These ads are usually 15 seconds or longer and cannot be skipped by the viewers. If you make them too long or dull, viewers will rather skip to the next lined up video.
Twitter is such a social network which can also be used as a search engine if used in a correct and specific way. Just from a single tweet, you can direct traffic straight to your website. You can target relevant keywords and hashtags or those that are trending.
You can target users with similar interests, those that follow you, their followers, etc. Twitter also has other features like promoted accounts, tailored audiences which you can use and save for different campaigns whenever you like.
Yahoo Bing Network
Bing and Yahoo have an interconnected ad platform through which your ads can be displayed on both the search engines but with one interface. It is a profitable platform to get better visibility for a lower cost if your business is in the competitive sector like the automotive industry. It has a lesser CPC than Google AdWords. It is definitely worth considering to put up your ads since it has about 20% of the USA market share.
It is a good option to try for advertising beyond the usual biggies of Google, Yahoo, etc. Although it is a second-level CPC engine, it is one of the oldest paid search platforms in the world. It gives a good cost-efficient way to bring in cheap volume to your business.
It can be called as the world’s biggest platform where people discuss just about anything they feel like. It is easy to target your audience based on common interests thanks to the subreddits or communities here. Reddit has come a long way since its creation in 2005.
There are basically two types of ads on Reddit: Self-serve ads, which are in the form of text posts or links. But their success depends on the resulting interaction on them. Display ads, which are a bit expensive banners on some specific pages.